Zomato Ropes in Shah Rukh Khan as Brand Ambassador for ‘Fuel Your Hustle’ Campaign
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Zomato, the leading food delivery platform, has officially welcomed Bollywood legend Shah Rukh Khan as its new brand ambassador, marking one of the service’s most high-profile celebrity partnerships to date.
This partnership follows Khan’s appearance in the recently launched “Fuel Your Hustle” campaign, which also features music maestro AR Rahman, ace cricketer Jasprit Bumrah, and boxing champion Mary Kom. Through a blend of archival footage and emotive narration, the campaign celebrates the grinding, unseen work behind success—and positions Zomato not just as a delivery app, but as a supporter of everyday hustle.
What’s the message?
The film underscores that greatness doesn’t happen overnight. The narration poignantly declares: “There is no secret recipe. They just want it more… Food is just the fuel.” Zomato founder Deepinder Goyal echoed this sentiment on X (formerly Twitter), quoting:
“This isn’t an ad. It’s a belief in effort over everything else… Food is just the fuel.”
Why SRK?
Zomato’s marketing head, Sahibjeet Singh Sawhney, explained that SRK’s journey—from humble roots to global superstardom—mirrors the grit, persistence, and “no shortcuts” ethos that the brand seeks to embody. Calling his influence “transgenerational,” Sawhney emphasized SRK’s ability to inspire millions to keep showing up—and that makes him the ideal ambassador.
From SRK’s side, the actor expressed his excitement, stating:
“Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. … I am thrilled to be part of a brand that has become a household name across India.”
Where will SRK appear?
As brand ambassador, SRK is expected to appear prominently across television commercials, digital campaigns, print media, and outdoor activations as part of Zomato’s multi-platform marketing push.
Why This Matters
This collaboration marks a strategic shift for Zomato—from witty, quirky promotions to emotionally resonant storytelling anchored in inspiration and ambition. By aligning with a figure of SRK’s stature, Zomato is not only aiming for broad cultural appeal but also seeking deeper brand loyalty in a competitive market.
