Trump Unveils “Victory 45‑47” Fragrances Marketed as Symbols of Winning, Strength and Success
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President Donald Trump introduced a new line of fragrances—cologne for men and perfume for women—under the brand name “Victory 45‑47.” Priced at $249 per bottle, the launch was announced on his Truth Social platform, with Trump describing the scents as all about “Winning, Strength and Success” .
The fragrance bottles, sold in elegant black‑and‑gold (men’s) and red‑and‑gold (women’s) packaging, are shaped to resemble miniature statues of Trump himself. This follows his previous releases, including “Fight! Fight! Fight!” and his trademarked sneakers, phones, watches, Bibles, and cryptocurrency offerings.
Critics blasted the move as self-serving, accusing Trump of improperly leveraging his presidency for profit. Senator Mark Warner called it “stealing so much in plain sight—grifting and graft,” while Senator Peter Welch pointed out the timing as he and Republicans battle Democratic opposition to cuts in Medicare and Medicaid. On social media and review platforms, users also criticized the product as overpriced and tone-deaf amid contentious national policy debates.
Behind the Brand:
Produced under a licensing agreement (not directly by Trump or his company), “Victory 45‑47” emphasizes collectible, limited-edition appeal. The scents blend traditional masculine and feminine notes—woody and cardamom for men, and more floral, confident tones for women. Bundle discounts are offered—$199 per bottle when two are purchased, or $100 off total when buying three.
