MS Dhoni Seeks Trademark for Iconic ‘Captain Cool’ Moniker
Share
New Delhi, June 30, 2025 — Mahendra Singh Dhoni, the legendary former skipper of the Indian cricket team, has taken a formal step to secure legal rights to his well-known nickname, “Captain Cool.” The trademark application, filed under Class 41—covering sports training, coaching, entertainment, and cultural activities—was initially submitted on June 5, 2023, and officially published in the Trade Marks Registry Journal on June 16, 2025.
According to Dhoni’s legal counsel, the name has acquired distinct brand recognition due to its long-standing use by fans and media. While the registry initially raised concerns under Section 11(1) of the Trade Marks Act over potential confusion with existing marks, Dhoni’s team argued that “Captain Cool” is uniquely associated with him. They successfully demonstrated its acquired distinctiveness—leading to acceptance and publication of the application.
The trademark now enters a 120‑day opposition period. If unchallenged, it will be officially granted, giving Dhoni exclusive usage rights in relevant fields.
The move comes on the heels of his induction into the ICC Cricket Hall of Fame for 2025—a testament to his calm leadership and brief yet monumental contributions to the game.
Dhoni’s bid to trademark “Captain Cool” follows a previous application by Prabha Skill Sports (OPC) Pvt Ltd. Their submission is currently flagged under “rectification filed,” potentially clearing the path for Dhoni’s exclusive rights.
Why It Matters
-
Brand ownership & legal protection: Trademarking confirms that Dhoni legally owns “Captain Cool” in specified categories—preventing unauthorized use in sports camps, merchandise, or entertainment ventures.
-
Monetisation & legacy: With the trademark, Dhoni can leverage the nickname commercially, reinforcing a powerful personal brand built on decades of cricketing excellence.
-
Precedent for celebrities: The case showcases how public figures in India increasingly rely on personal branding and trademark law to safeguard their identity and IP rights.
Looking Ahead
The application remains open to objections until mid‑October 2025. Should no disputes surface, Dhoni will formally own ‘Captain Cool’—formalising what years of legacy and public affection have already cemented.
Let me know if you’d like a breakdown of the opposition process or how this trademark might translate into future ventures!
